Circos Brand Karma

This is a scary post:

…My first big mistake: posting to a search marketing blog about how much I love StumbleUpon. Friends soon pointed out that long-time members of StumbleUpon were publicly calling for my suicide by methods I choose not to republish here. The feeling was reminiscent of historic book burnings because of violent and Nazi-laced symbolism and hyperbolic rhetoric.

Turns out that bands of longtime-member roving thugs, angry that search marketers have diluted the StumbleUpon content pool (which is true), leave violent and obscene public reviews in droves. SU is slow to react, if at all. After chronicling the experience in several StumbleUpon blog posts, the attacks on my public SU profile increased (must be logged into SU to view). Moderators stepped in and booted a single user for an unrelated TOS violation.

Then all hell broke loose.

There’s more to this when you read the entire post. There are definitely better ways for advertisers to get the attention of consumers without having to resort to tactics that infuriate them.